Ecommerce, E-Business, Black Friday Deals – What has Happened to the Ghana Space?

 

 

Taking a momentary pause to analyze the growth of Ecommerce in Ghana and Africa as a whole, we can conveniently say that they barely had any recognition or acknowledgement let alone patronization from Africans as at 2010, fast forward four years later the buzz going around on the much talked about Online shopping has skyrocketed in ways that even these Online markets cannot believe.

Initially if most Africans had any intentions of shopping  online, the likes of Amazon, Ebay were the Go-to source and even at that, the percentage of those online shoppers from Africa was relatively little, today Ecommerce can comfortably boast of a substantial number of people that purchase basically all their needs online in Africa.

South Africa is said to be topping that list with about 51% of citizens with internet connection are online shoppers, Nigeria is strongly competing with over 66million people  which is approximately 28% internet users and Kenya proving not to lag behind has about 18-24% of their citizens shopping online, the growing generation of internet literate and Technology savvy individuals has contributed tremendously to this development and that is the reason Ghana although presently ranking 68th in the world with 5,171, 993 internet users of the over 26million population in Ghana, irrespective of the country’s low per capita income and limited internet access which has led to drive up the price for internet connection  that is definitely a great addition to the statistics we have for Africa.

That being said, the inability for Ecommerce to record a higher number of enthusiastic customers solely depends on the fact that a huge determinant for online sales lies in the customers and some of them are still of the notion that online shopping connotes scams and fraud, therefore, it is not unprecedented that there is a little trust issue and the reliability and dependency on this platform is still in doubt which  is where the online shops finding their footing in Ghana are having a challenge.

The likes of Kaymu, Jumia,zoobashop.com and a list of others are struggling to change that impression to one where the buyers can conveniently establish a trustworthy relationship and comfortably be certain that their security is utmost priority through transparent transactions and quality products with authenticity written over it whenever they shop online.

When that situation phases out, the perks of a Wide variety of products where you can conveniently shop online at any time, the occasional discounts and low prices that are expected, for instance we are in the holiday season and a Christmas store or a black friday deals store is likely to be on major online shops.

The annual Black Friday clearance sales where one can purchase items at ridiculously cheap amounts are some of the things that one should consider, also, there is need to emphasize saving time, avoidance of retail congestion, very easy to compare prices and most importantly the influence of online reviews which easily gives way to the negativity or positivity of a product especially when they involve electronics, cars, makeup products be certain those reviews will help make the decision easy. Those are few of the many benefits that come with shopping online which guarantees ease, comfortability and convenience.

These days there are provisions made for Vendors, physical shop or not, Kaymu, the online buy or sell marketplace is one portal recognized for giving merchants a platform to sell their products. Nothing beats being able to shop from the comfort of your home or office and after get your get your huge load of items delivered to you in a well-organized and packaged way, that is the one thing Ecommerce is trying to sell to you, to be there for you in times of Impromptu Christmas parties and retail shops are either sold out or not open, to give you a medium where you can replace your smashed mobile phone instantly instead of waiting for when Tech shops are back from holidays, the list goes on.

Ecommerce in Ghana is taking a new turn and making a mark, with these platforms that has saddled themselves with the responsibility of making life easy for the average Ghanaian by creating cost effective means where one can buy and sell at ease and go about their daily shopping without encountering the usual hustle and bustle a physical market entails it is only logical one considers it because Ghana is in dire need of this huge development and it is not a bad idea to give this a try.

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27 Comments

  1. Hi Emmanuel,
    Once again i found a wonderful post on your site.
    What a well written and informative post indeed.
    I always like to read such kind of post.
    Please keep posting…
    Thanks …..

  2. Hi Emmanuel

    It is great to learn that online buyers count in Africa is on the rise. Same is the case here in Asia but the pace is quite slow.

    Secondly proportion wise it is still next to nothing as compare to offline buyers.

    Once their counts get in higher numbers then the local online sellers have double advantage of selling local products to local people and not to pick foreign products and selling them to foreign buyers where they already have huge number of online local sellers.

    Things are improving and that is why online internet marketing has yet to grow here and those associated today with this field are the winners of tomorrow.

    Thanks a lot for sharing this very insightful post.

    1. Hello Prof. Mi,

      Interestingly with time, things are gradually going to take on new paradigm shifts.

      As you rightly stated, things are rising with respect to the online market and the future of course looks bright.

      Thanks for your comment and please do have a great day.

  3. Hello Emmanuel,

    Well I must say it’s been a long time to visit your blog. And I guess lot of awesome articles have been posted.

    My bad I’m from India and we don’t find much offers on Black Friday. But I didn’t purchased some digital products at really low price.

    Thanks for share.

  4. Hi Emmanuel,

    Ecommerce in Africa is slowing taking it’s course…believe me, ten years from now, Africa will catch up with the rest of the world. When this happens, I’m certain that Africa will interestingly overtake even Europe or America – and we shall witness this with our very eyes.

    Be certain to make the day great. And relax, Africa, particularly, Ghana, will soon come of age!

    Be certain to make the day great!

    Always,
    Terungwa

    1. Hello Akaahan,

      Africa will of course be taking over in no time as far as ecommerce is concern.

      I will obviously make the day great so do I believe you will make yours great as well.

      Thanks for your comment and please do have a great day.

  5. Hi Emmy,

    Onward and upward! Ecommerce in Ghana and Africa will continue to grow as more respected, generous entrepreneurs like you change any negative perception of online commerce in African nations.

    I have been asked to help a dethroned Nigerian prince through email 5 times, LOL, but I know that so many awesome Africans are making a serious mark online, and are helping folks to trust ecommerce through a range of online stores.

    I for one see monstrous growth just because of the convenience factor. Kelli bought a laptop and had it delivered next day, last week, on Amazon….and even if your turnaround isn’t as quick you can have the ultimate convenience of shopping from home.

    Good share Emmy!

    Ryan

  6. I am agree with “Once their counts get in higher numbers then the local online sellers have double advantage of selling local products to local people and not to pick foreign products and selling them to foreign buyers where they already have huge number of online local sellers.” comment. nice to see your post. thanks.

  7. Hi Emmanuel,
    I think there are 3 sign of the growth of ecommerce : the number of internet users, the easiness of access for people to the internet, and the price of internet gadgets.

  8. E-Commerce is fast growing in Africa, i must say it is African era, all nations must put their hands on desk to make the best of this opportunity. South Africa and west Africa to be precise. It is a great opportunity for the African nations; i think what they should do is to create a conducive atmosphere for the great opportunity. Even Google knows and admits this fact.

  9. Hi Emmanuel

    What a great post and can relate to it so well. Years back, there were few Ecommerce sites back then and no one was ready to try and buy stuff online; only the brave tried such risk. Today it totally different as so many Africans purchase goods online.

    Thumbs Emmanuel. Thanks you for a wonderful post

  10. Hi Emmanuel, ,

    Ones Again , This is Great Information Article , Ammezing and Wonderful Happened Ghana Space Post , Superb Work , i like it , Thank You For Sharing me , Best Information Post ,

    Jassica

  11. This is a another good post from your blog. I always come to your site for getting something new and something interesting. This post was such type and good. Keep up the hard works.

    Thank you

    Regards

    Romjan Dhayan

  12. Well I must say it’s been a long time to visit your blog. And I guess lot of awesome articles have been posted.I am agree with “Once their counts get in higher numbers then the local online sellers have double advantage of selling local products to local people and not to pick foreign products and selling them to foreign buyers.E-Commerce is fast growing in Africa, i must say it is African era, all nations must put their hands on desk to make the best of this opportunity.Thanks for the wonderful article.. 🙂

  13. Hi Emmanuel,

    A unique one.
    People struggle with getting discount on online product but article like your helps a lot to make it happen.

    Now I think I must try this black friday deal.

    Thanks for sharing! 🙂

    >SK Lohar

  14. Hi Emmanuel,
    I think there are 3 sign of the growth of ecommerce : the number of internet users, the easiness of access for people to the internet, and the price of internet gadgets. 🙂

  15. Hi Emmanuel ,
    This is first time i am visitng your blog and found really useful information here on this blog. I have many tips about blogging from your posts.

    I think eCommerce is totally depend on how much knowledge you have about current digital world , what are the ins and outs sources , what are the benefits of this E world.

    Great post !!

  16. Blogging success! But what’s it? What does blogging success mean to you? Perhaps, a few hundred dollars per month. It may be your blog is able to offer you a good living. You’re popular in your network and people look up at you for suggestions. What’s blogging success for you? What does it mean?

  17. Hi Emmanuel
    I Got some ideas after reading this post.It’s great to know that ecommerce is growing fast in Africa. I love African people. They are very helpful. One of my mate is also African. And he is an entrepreneur.

  18. Hey Emmanuel, this was some interesting read and researched article. Keep on sharing these and keep all of us informed about these unique things which not everyone is touching. 🙂

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